Posts Tagged ‘Social’
Mobile Marketing or Social Media Marketing – Which Goes Better With Email Marketing?
Some email marketers see the rise of social media marketing and mobile communications as a threat to the dominance of email marketing. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.
But, which channel should you choose? You could opt to spread your messages via social media marketing- Facebook, MySpace, Twitter, LinkedIn and other social networks. Or, should you first add mobile marketing and optimize your email messages for viewing on mobile devices?
The answer, as it is with so many aspects of marketing, is “It depends.” There’s no single solution that meets all market needs. Each one can help you build your brand, acquire and retain more customers and deepen engagement.
In the end, base your decision on the type of people you market to, (customers, subscribers, users or prospects) and what you hope to accomplish with your campaigns.
Knowing and understanding your target audience – who they are, their wants and needs, where they hang out (virtually speaking) – is your first step when creating an effective marketing initiative.
Adding Mobile to Email Marketing
Integrating mobile marketing with email marketing means your subscribers will likely see your messages faster, whether they access their inboxes from a mobile browser or respond to a well-crafted text message.
Your mobile messages can also tout the benefits of your email marketing program and help you build a bigger mailing list.
How Nonprofits And Fundraisers Can Maximize Social Media Fundraising
Connect To Charity® is helping nonprofits and fundraisers raise more money online though social media tracking for nonprofits and fundraisers. Fundraisers can now track click backs and social activity for their online fundraising pages and raise additional funds online to support their missions.
Connect To Charity® recently introduced social media tracking for nonprofits and fundraisers to track click backs and social networking activity for their online fundraising pages to help raise funds online to support their missions. Nonprofits and fundraisers now have the right tools to make quick and informed social media decisions to maximize their online fundraising success.
Social media tracking, integrated with their web fundraising pages provides nonprofits and fundraisers around the world with comprehensive real-time information so they can understand which social media sites are driving the most activity (clicks and buzz) to their online fundraiser. It’s about having a solid marketing plan for a nonprofit fundraising web page and having the right information, at the right time so a nonprofit and fundraiser can exceed their online fundraising goals.
The concept is simple, yet powerful. When users create web fundraising pages on Connect To Charity, they are provided a unique Bitly link, which they can instantly begin promoting on social networks via Connect To Charity’s integrated social networking tools and through email campaigns. As emails are sent and shares begin to occur, the fundraiser can track each and every click back to view their fundraising page.
Email Marketing, Social Media & Mobile Marketing Integration
The online marketing space has evolved, and social media and mobile marketing channels present the opportunity for more personal engagement to exist between people and brands. Marketers need to think beyond a batch-and-blast email marketing mentality to a well choreographed and integrated approach that is in sync with target audiences.
Social media and mobile marketing channels combined with email marketing can help fuel this shift, enhance engagement, grow customer opt-in lists, and maximize audience touch points.
Yet, as noted by Forrester’s David Daniels, “not enough email marketers are integrating proven channels, such as social into their email marketing campaigns.” Likewise, Altimeter Group’s Jeremiah Owyang recently discussed on his blog why he believes that email marketers can no longer avoid integrating social tools.
Email Marketing Should No Longer Stand Alone
At Lyris, we define the active dialogue via email, social and mobile marketing channels as “tri-messaging.” In other words, tri-messaging encompasses marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile marketing channels. It is a methodical approach to change the way in which people interact with your company, thus creating opportunities to capture mindshare and engage in interactive conversation. The concept of merging email marketing with social and/or mobile channels may seem challenging – but is well worth the effort and will help you stand out from competitors.
Create Fundraising Calendars For Your Social Cause
Raising money for your social cause can be quite a challenge. It is not always easy to get people give you money for support and assistance. You need to be creative as well as be able to take risks in raising funds. Previously, you may have had experience raising funds through the traditional ways: conducting garage sales, hosting dinners. If you want a new idea, you may want to create fundraising calendars. Fundraising calendars are great way to generate money. Before the year ends, fundraising calendars can be a hit among everyone. These are great gift ideas as anyone who is looking forward for the New Year prefers the functionality of fundraising calendars. Before you go on designing and printing fundraising calendars, you may want to take a look at the following guidelines first:
1. Establish your cause.
On your fundraising calendars, always keep the pictures relevant. The pictures should say a great deal about what cause you are supporting. You do not just sell fundraising calendars without setting an identity for your organization. Check what are the images, whether they are illustrations or photographs, you can use. Make sure that the images are of high resolution. Otherwise, the appearance of your fundraising calendars can be pixilated.
2. Get the best calendar printers.